Privacy Policy

We collect information that you provide directly to us, including: **Account Information** • Name and email address when you create an account • Payment information when you subscribe to a paid plan • Profile preferences and settings **Usage Information** • Products you search for and compare • Price alerts you set up • Interactions with our AI recommendations • Device and browser information • IP address and general location **Cookies and Tracking** • We use cookies to maintain your session and preferences • Analytics cookies to understand how you use our service • You can control cookie settings in your browser

We use the information we collect to: • Provide and maintain the ShopSmartAI service • Process your transactions and manage your account • Send you price alerts and notifications you've requested • Personalize your experience and recommendations • Improve our AI algorithms and service quality • Communicate with you about updates, security, and support • Analyze usage patterns to enhance our platform • Comply with legal obligations and protect our rights We do NOT use your data to: • Sell to third-party advertisers • Share with retailers for marketing purposes • Build profiles for targeted advertising outside our platform

We may share your information only in these circumstances: **Service Providers** We work with trusted third parties who assist us in operating our service, including: • Payment processors (Stripe) for subscription billing • Cloud hosting providers (AWS) for data storage • Email services for sending notifications • Analytics providers for service improvement All service providers are contractually obligated to protect your data. **Legal Requirements** We may disclose information when required by law, court order, or to: • Comply with legal processes • Protect our rights, privacy, safety, or property • Respond to lawful requests from public authorities **Business Transfers** In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

We implement robust security measures to protect your data: • **Encryption**: All data is encrypted in transit (TLS 1.3) and at rest (AES-256) • **Access Controls**: Strict employee access limitations and authentication • **Regular Audits**: Annual security assessments and penetration testing • **Incident Response**: Established procedures for security incident handling • **Infrastructure**: Hosted on SOC 2 compliant cloud infrastructure While we strive to protect your data, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

You have the following rights regarding your personal information: **Access and Portability** • Request a copy of all data we have about you • Receive your data in a machine-readable format **Correction** • Update or correct inaccurate information • Modify your account settings at any time **Deletion** • Request complete deletion of your account and data • We will delete your data within 30 days of request **Opt-Out** • Unsubscribe from marketing emails • Disable price alerts and notifications • Turn off personalized recommendations **Restrict Processing** • Request that we limit how we use your data To exercise these rights, contact us at privacy@shopsmartai.com

We retain your information for as long as necessary to: • Provide you with our services • Comply with legal obligations • Resolve disputes and enforce agreements **Active Accounts**: Data retained while your account is active **Deleted Accounts**: Data deleted within 30 days of account deletion **Search History**: Automatically deleted after 12 months **Payment Records**: Retained for 7 years for tax purposes **Anonymized Data**: May be retained indefinitely for analytics

ShopSmartAI is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. We will take steps to delete such information from our systems.

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place, including: • Standard Contractual Clauses approved by regulatory authorities • Data Processing Agreements with all service providers • Compliance with applicable data protection laws For EU/EEA users, we comply with GDPR requirements for international transfers.

We may update this Privacy Policy from time to time. We will notify you of significant changes by: • Posting a notice on our website • Sending an email to registered users • Displaying an in-app notification We encourage you to review this policy periodically. Your continued use of ShopSmartAI after changes indicates acceptance of the updated policy.

If you have questions about this Privacy Policy or our data practices, contact us: **Email**: privacy@shopsmartai.com **Mail**: ShopSmartAI Inc., Attn: Privacy Team, 100 Innovation Drive, Suite 500, San Francisco, CA 94105 **Data Protection Officer**: dpo@shopsmartai.com For EU residents, you have the right to lodge a complaint with your local data protection authority.